If you’re familiar with conversion tracking and inputting codes on your site in WordPress, you might know that it can actually be an absolute pain trying to figure out where they go.
And if you’re not familiar, we can give you a little heads up — it can be an absolute pain trying to figure out where they go.
As marketers, we wanted to solve that problem and make it easier for people to track their conversions without having to sift through a bunch of code. So that’s exactly what we did.
Because, honestly, if conversion tracking is so essential to a profitable marketing strategy, shouldn’t it be easy to find and implement?
The Limelight Theme addresses the confusion and guesswork surrounding conversion tracking and turns it into an easy process, saving you time and giving you the peace of mind that your tracking is where it needs to be.
That means you’re saving money too.
Read on to learn more about how the Limelight Theme will help you with your conversion tracking!
Why Should You Track Your Conversions?
If you’re in a dark room and unable to see anything, you wouldn’t fumble around in the hopes of finding the door. That’s slow going, and it’s nerve wracking. Plus you’d probably bump into walls, furniture, or other unknown objects that will leave you with a nasty bruise.
You’d probably just use a flashlight on your phone, instead. Common sense, right? It’ll show you a clear path to the door, and you’ll know where to step to avoid crashing into anything. Whew, crisis averted. No bruises, no scary monsters in the dark.
Enter: conversion tracking.
No conversion tracking, and you’ll be fumbling around with your website trying to convert visitors but not knowing what’s working or how. But start tracking, and — bam — there’s your flashlight. You’ll know exactly what direction to go, and you’ll see exactly what you should avoid.
Conversion tracking is absolutely essential for making sure your business performs well online. The ultimate reason — it’ll make sure you’re not wasting your time or money on something that isn’t working. And we all know it’s really important to make sure you have a great ROI.
Conversion tracking is how you make sure you get it.
It can give you concrete data on a variety of aspects, depending on what action you want to track. With that data, you’ll have actual evidence to point to in order to figure out what part of your marketing strategy is working and what isn’t.
Examples of trackable conversions are:
- How many site visitors are coming from a specific ad (like one you placed on Facebook),
- How many site users are visiting your website for the first time vs. returning visitors who are visiting a second time, or
- Exactly where or when a visitor left your site
If you’re inputting a tracking code from something like Google or Facebook, it’s probably coming from an ad. And ads cost money. Your money.
By using tracking codes on your landing pages specifically, you’ll make sure that the landing pages not convincing leads to convert either get fixed up, or tossed out.
So how exactly do you add conversion tracking in the Limelight Theme, and which codes go where?
Limelight Global Tracking
The Limelight Theme addresses the confusion and guesswork surrounding conversion tracking by incorporating tracking code input fields into the settings, making integrating conversion tracking codes as easy as possible.
No more searching through code, and no more hoping you put the codes in the right place.
To input tracking codes for conversion tracking on your website overall (meaning every page on your website), you’ll go to the “Tracking Codes” tab of the Limelight Theme settings. Note that the fields are labeled as “Global” settings, since they refer to the website as a whole.
There are two different sections available to add codes, the “Tracking Head Global” field and the “Tracking Body Global” field. One isn’t better to use over the other, and there isn’t a huge difference between them to remember. The specific platform you get the code from will tell you which field it needs to be added to.
Types of codes that can be added include:
- Google Ad pixel
- Google Analytics,
- Google Tag Manager,
- Facebook Ad pixel,
- ActiveCampaign code, and more
It’s as simple as copying the code and pasting it into the text box above. No specific order or placement is necessary. Any software that provides a tracking script can be added to the global tracking field!
Limelight Single Page Tracking
Sometimes you want your tracking code to only track user movement and conversions on a specific page, without catching anything from other parts of your website. To do that, you’ll have to add your tracking pixel or code to the individual page instead of the whole site.
If you’re inputting a tracking code onto one specific landing page, the setup through the Limelight Theme is a little different.
For tracking codes designed for single landing pages (and not global tracking codes), you’ll have an option to add the code on that individual page in WordPress.
Go to the page itself, then look on the scrolling settings bar on the right side to find the “Header Tracking” and “Body Tracking” toward the bottom. Most tracking scripts will go in the header unless otherwise specified, but both options are there just in case. Again, the platform giving you the tracking code will have specific directions on where it should go.
Adding tracking codes to single pages is particularly beneficial for confirmation pages after a conversion event, like if someone follows through with a purchase or sign up. The tracking code on the confirmation page will track how many visitors converted into customers for that specific offer, which is how you’ll know if that page is performing well instead of just guessing and hoping that it does.
Using the Limelight Theme’s conversion tracking features will help you integrate your tracking easier than ever before. You won’t have to worry about where to put your traffic code or pixel, and you can focus on what’s more important: the content itself that’s converting your visitors.
Successful practice of conversion tracking will drastically help you boost your conversion rate and keep you sales funnel oriented. Watching your conversion tracking will help you find what’s working — maybe more importantly, what’s not working — and save you money.
It’s very important to include tracking codes, especially on landing pages, to see what pages are performing and making actual sales.
With the easy-to-implement tracking code fields from the Limelight Theme, you simply find your pixel, figure out which tag it’s supposed to go into (global header tag, global body tag, page header tag, page body tag) and then paste it into the corresponding field box.
Now go forth and use the theme to make your landing pages and websites stand out and convert! If you’re conversion oriented, you’re sales funnel oriented — and that equals a more profitable marketing strategy.
If you don’t currently use the Limelight Theme for WordPress, click here for more information on what we have to offer! The Limelight Theme was built for marketers, by marketers, and will help keep your website sales-funnel oriented and optimize your marketing goals.